Head of Marketing & Growth @ Alephium
Joseph has explored Web3 as a ghostwriter, copywriter, COO, CMO, and content expert since 2017, working around the globe with tier-1 projects, disruptive startups, crypto-celebrities, and major Web3 marketing agencies.
Before Web3, he ran the UK’s first sustainability content marketing agency, which he successfully exited to pivot into crypto media. Joseph holds a degree in Journalism and Creative Writing, and is currently doing a part-time degree in Linguistics.
At Alephium, Joseph is a content machine, managing social media, long-form articles, PR & outreach, narrative campaigns, video content strategy, and other aspects of our marketing department.
March 11, 2026
Decentralisation: Freedom or Fragmented Control?
The internet promised to be an escape from centralised power. But thanks to the domination of Big Tech and Venture Capital, has the dream of a user-controlled, peer-to-peer network been systematically stolen by a new set of g...