Joy Moore landed her first job out of college in a scientific journal editorial office in Chapel Hill, NC in 1995, in the days of fax, on the cusp of the internet. She quickly became a key player in the discovery and adoption of technology into the workflow to produce, disseminate, and monetize scholarly and medical products. She has worked for or with nearly every major global commercial publisher, scientific society, platform vendor, technology partner, and funding body in the space. Blackwell (later Wiley), Nature, Wolters Kluwer, McGraw-Hill, The American Medical Association, Silverchair, and EBSCO, to name a few. Her current home base is Williamsburg, Virginia.